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Learn How to Grow Your Brand Organically
Used in the right way, social media can be a tool to transform yourself into a powerful influencer and social media guru. Here are some tips to create an empowering online presence with your brand this year.
1. Shamelessly Self Promote
Even though you may be only one person, treat yourself the way a business would! Create a visual style to brand yourself and your music.
Empower other artists like you, and reap the benefits of their thanks. A good way to increase the visibility of your posts, promote yourself and connect with other creators is to tag in your posts:
- Brands
- Blogs, Podcasts
- Musicians
- People who worked with you
- Someone whose song you’re covering
2. Focus on Your Strengths
Focus your energy into 1 or 2 social media channels.
How engaging is your video content? How often do you post on YouTube? Love taking next-level photos? Try Instagram. Get to know your fanbase and the best social media outlet to connect with them.
For me, Instagram has been the best marketing tool, that’s where I found VisionQuest Sound! Social media can open doors for you, while growing your followers and online connections.
3. Post Consistently
You can use a scheduling platform like Later or Hootsuite to post for you if you’re short on time!
Post regularly to keep your social media updated, fresh and new. Posting at least 3 times a week is a great place to start. Want to up your game further? Post daily. Post at a specific time and create a custom #hashtag for all of your posts.
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4. Change Up Your Content
Always keep your content new and relevant.
- Do a photo series
- Create behind the scenes content
- Make Videos
Livestreams are trending right now. Choose one song per week or month, and stream your performance live to your audience. You can also use a content calendar to get ideas for digital content (I recommend Indie Band Coach).
5. Stay True to Yourself
The best way to inspire others, is to be authentic to yourself.
We all know you want to promote your work and yes, you still need to act like a business to do so, but showing your authenticity will inspire people and grow your fanbase.
They don’t just want to see or hear your amazing content, they also want to know you on a personal level. So what else can you show your audience?
- Your personality
- A day in the life
- Your pets
- Your likes and dislikes
- Your favorite artists and food
Summary
1. Shamelessly Self Promote
2. Focus on Your Strengths
3. Post Consistently
4. Change Up Your Content
5. Stay True to Yourself
How will you use these ideas to grow your brand? We’d love to hear from you.
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