LA based creator and producer Philip Garcia talks to singer-songwriter Masha Alexis about persistence, rejection and what it takes to succeed and thrive in the music industry for indie artists and producers. Want to build a sustainable career in the music industry? Here are some tips for singer-songwriters and music students. The music industry is constantly changing. To keep up, you need to stay informed. Building a career and establishing a unique brand in the music industry means honing your ability to create and maintain mutually beneficial relationships. Watch our relationships and authenticity videos.