Article by Charles Grace
Every live music venue in the world has temporarily closed. Merchandise sales for musicians that would otherwise be touring, has seized. Welcome to the new 2020: the year of social distancing and virtual tip jars. But artists are resilient. We’re live streaming on Facebook, Instagram, Patreon, pretty much any platform that will do the job. But how we can cut through the noise and really make a difference?
While this pandemic presents its challenges, it also provides us with new opportunities. We are forced to step out of our comfort zones. Artists now have to create the demand; we must remind people why the arts are more valuable now than ever. While people are staying at home, they are craving content to digest. As artists, we have the opportunity to turn our audience into our collaborators.
“By making your audience feel valued now, they will in turn value and invest in what you are creating for the long term, far past this current moment.” – Charles Grace