How Having a Website Can Launch Your Brand to New Heights

Article by: Katie Motta | Photographer, Marketing Consultant, Web Designer
VQS Advice Blog | Cover Image by Aryan Dhiman


Take your brand and business to the next level.



Creating a website is essential in starting to legitimize your brand and taking yourself to the next level, no matter what industry you’re in. Here’s our top 5 reasons you should create a website ASAP!

1. Brand Awareness and Legitimacy

Many people have Instagram, Facebook or Twitter accounts, and if they are a creator or artist, they use these social media channels to bring awareness to their brand. 43% of people make the decision to trust the brand if they have a social media presence.

By creating a website, you are legitimizing your brand even more than if you had social media alone. Over 60% of people say that if a business has a website, they are more likely to trust the business or brand.

Creating a website is relatively easy to do, and is a great investment into yourself and your career. You can even use web hosting sites like WIX to assist you in creating. If you would rather have a web designer create one for you, don’t worry, there are plenty of people out there (like me!) who would be able to create one that perfectly shows off your brand!


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2. Consolidate Your Content

Photo By: Nathan Dumlao

A website can serve as a congregation site for your social channels. It can be a place to show off your …

  1. Instagram or Facebook feed
  2. YouTube videos
  3. Even your music on Spotify!

A one-stop-shop for all of your content is a great asset for anyone who is learning more about you. By seeing all of your content in one place, it makes it easier for someone to make a connection to your work.


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3. Show Off Your Work

Photo By: Raychan

Put a gallery page on your website or add photos and videos throughout, after all, you should be proud of your accomplishments!

A website is also a great place to be able to put your opinions and to share your skills with the world. Post videos or audio files of your music, your photographs if you’re a photographer, your paintings if you’re a painter, your fashion designs if you are a designer – the possibilities really are endless!

4. Make a Profit

Money, dollars, dollar bills, currency, make money, income
Photo By: Chronis Yan

If you have a website, you can make money! You can sell your work (paintings, photographs, music, videos, etc.) through your online store. You can make merch like t-shirts, mugs, sweatshirts, etc. to sell on your website as well.

Another way to gain income from your website is by creating a blog. If your blogs get a lot of views, you will be able to feature ads on your blog and make some side money. Who doesn’t like a little extra cash in their pocket?

5. Connect With Your Audience

A website can also serve as a bridge from you to your audience. You can add a chat function to the site, to allow you to communicate with your visitors one-on-one in real time. Make sure you have a contact form/email subscription feature on your website as well, so your potential connections can reach out!

Summary:

Having a website is a quick and easy way to elevate your brand and take yourself to the next level. So, when will you utilize these tools and make your website? I’d love to hear from you!

Article by: Katie Motta
VQS ADVICE BLOG | MINDSET TOOLS FOR CREATORS

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About the Author
LA based video creator, producer, and media coach.
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